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Model published
Malaysia shared-5G customer value transition
Scenario model for how a combined illustrative addressable customer population moves from low 5G engagement to active 5G and high-value converged relationships, with churn and win-back. It is a model proxy for the owner objective, not an observed subscriber-flow model.
Compartments
| Name | Color | Initial Fraction |
|---|---|---|
| Low 5G engagement | — | 0.55 |
| Active 5G | — | 0.25 |
| High-value converged | — | 0.12 |
| Lapsed or dormant | — | 0.08 |
Flows
| From | To | Rate |
|---|---|---|
| low_engagement | active_5g | adoption * low_engagement |
| active_5g | high_value | upgrade * active_5g |
| active_5g | lapsed | active_churn * active_5g |
| high_value | active_5g | value_downgrade * high_value |
| lapsed | active_5g | winback * lapsed |
| lapsed | low_engagement | reactivation * lapsed |
Parameters
| Name | Label | Default | Range |
|---|---|---|---|
| adoption | Modeled monthly movement from low engagement to active 5G | 0.12 | 0.02 – 0.3 |
| upgrade | Modeled upgrade from active 5G to high-value converged | 0.07 | 0.01 – 0.2 |
| active_churn | active churn | 0.04 | 0.01 – 0.15 |
| value_downgrade | value downgrade | 0.03 | 0.01 – 0.12 |
| winback | winback | 0.06 | 0.01 – 0.2 |
| reactivation | reactivation | 0.02 | 0.005 – 0.1 |
User-Facing States
Low 5G engagement low_engagement * N
Active 5G active_5g * N
High-value converged high_value * N
Lapsed or dormant lapsed * N
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