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Model published
Maxis–CelcomDigi Closed-Loop Relationship Dynamics v2
Modeled 180-day, operator-isolated acquisition, activation, retention, recovery and win-back dynamics for a 1,000,000-relationship decision population; not operator observations.
Compartments
| Name | Color | Initial Fraction |
|---|---|---|
| Eligible consented relationships | — | 0.45 |
| Active relationships | — | 0.35 |
| At-risk relationships | — | 0.15 |
| Churned relationships | — | 0.05 |
Flows
| From | To | Rate |
|---|---|---|
| eligible | active | acquisition * eligible |
| active | at_risk | risk * active |
| at_risk | active | retention * at_risk |
| at_risk | churned | churn * at_risk |
| churned | active | winback * churned |
Parameters
| Name | Label | Default | Range |
|---|---|---|---|
| acquisition | Per-day modeled eligible-to-active activation rate. | 0.02 | 0.01 – 0.04 |
| risk | Per-day modeled active-to-risk transition rate. | 0.015 | 0.008 – 0.03 |
| retention | Per-day modeled at-risk recovery rate. | 0.03 | 0.015 – 0.06 |
| churn | Per-day modeled at-risk-to-churn transition rate. | 0.02 | 0.01 – 0.04 |
| winback | Per-day modeled churn-to-active recovery rate. | 0.015 | 0.008 – 0.03 |
User-Facing States
Modeled eligible relationships eligible * N
Modeled active relationships active * N
Modeled at-risk relationships at_risk * N
Modeled churned relationships churned * N
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