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Does the new Siri stick?
Trajectory of jaded Mac users re-engaging with Siri AI in macOS 27 Golden Gate: skeptics try it in the first 24 hours, then either convert to daily use or switch it off again.
Compartments
| Name | Color | Initial Fraction |
|---|---|---|
| Skeptics (Siri off) | — | 0.95 |
| Trying it again | — | 0.05 |
| Daily users | — | 0 |
| Lapsed again | — | 0 |
Flows
| From | To | Rate |
|---|---|---|
| S | T | trial * S |
| T | D | stick * T |
| T | L | drop * T |
| D | L | churn * D |
| L | T | revisit * L |
Parameters
| Name | Label | Default | Range |
|---|---|---|---|
| trial | Rate skeptics give Siri AI another try | 0.15 | 0 – 0.5 |
| stick | Conversion of triers into daily users (the growth lever) | 0.12 | 0 – 0.5 |
| drop | Triers who switch it back off | 0.1 | 0 – 0.5 |
| churn | Daily users who later lapse | 0.04 | 0 – 0.3 |
| revisit | Lapsed users tempted back by updates | 0.06 | 0 – 0.3 |
User-Facing States
Skeptics S * N
Trying it again T * N
Daily users D * N
Lapsed again L * N
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